Privacy Policy of BabyDirect.com
BabyDirect.com is committed to respecting your online privacy and security. We have developed this privacy policy to ensure our web visitors that information you provide to BabyDirect.com's website will not be shared, sold, or traded with any third party other than as disclosed within this privacy policy.
Baby Direct is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the Web site www.babydirect.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.
If you have questions or concerns regarding this statement, you should first contact Bryan Watson at 1-800-717-1163. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at: watchdog.truste.com
TRUSTe will then serve as a liaison with us to resolve your concerns.
Awareness
BabyDirect.com provides this Online Privacy Policy to make you aware of our privacy policy and security practices, and to inform you of the way your information is collected and used. We also provide you with the opportunity to remove your name from our mailing list, if you desire to do so.
Information Collected
On some BabyDirect.com websites you can provide contact information for website-related purposes, to order resources, register for the site, or to make website purchases. Here are the types of personal information that we collect:
- Contact information: name, complete address, phone number, email address;
- Payment information: credit card number and expiration date, and billing information;
- Shipping information: name, complete address;
- Information concerning how you heard about BabyDirect.com;
- Information you wish to leave: questions, comments, suggestions; and your request to receive periodic updates: e.g., to individuals who request it, we will send periodic e-mails related to specific baby product promotions, price discounts, and newsletters.
How Information is Used
BabyDirect.com uses your information to understand your needs and provide you with better service. Specifically, we use your information to help you complete a transaction, communicate back to you, update you on web site updates, and to personalize our website for you. Credit card numbers are used only for payment processing and are not retained for other purposes.
We use the comments you offer to provide you with information requested, and we take seriously each recommendation as to how we might improve communication.
We post customer testimonials and reviews on our web site which may contain personally identifiable information. We do obtain the customer's consent prior to posting the testimonial or review to post their name along with their testimonial or review.
Choice/Opt-out
We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference via email to .
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at .
No Sharing of Personal Information
BabyDirect.com will not sell, rent, or lease your personal information to third parties other than as described within this privacy policy. We assure you that the identity of all who contact us through our websites will be kept confidential. Use of personal information will be limited to the internal purposes of BabyDirect.com and only to further the web site activities and purposes of BabyDirect.com.
Agents/Service Providers
We use other third parties such as a shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. We use Live Chat to assist you if you have questions while using our site or regarding your order. We will share your name, email address, mailing/billing address and credit card information as necessary for the third party to provide that service.
These third parties are prohibited from using your personally identifiable information for promotional purposes.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.
Security
BabyDirect.com is committed to ensuring the security of your personal information. To prevent unauthorized access, maintain data accuracy, and ensure the proper use of information, we have established and implemented appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use Internet encryption software, Secure Socket Layer (SSL) protocol when collecting or transferring sensitive data such as credit card information. Once we receive your credit card information, it is accessible only to a small number of trusted BabyDirect.com staff who has been specially trained in processing this information.
Cookies
From time to time, we may send a "cookie" to your computer. A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. Once placed onto your machine, the cookie will allow the website to "recognize" you as a unique individual. A cookie can't read data off your hard drive or read cookie files created by other sites. Cookies do not damage your system. We use cookies to recognize you when you return to our sites (we store your email address and password so that you do not need to enter it each time you visit the site), or to identify which areas of our network of websites you have visited (i.e., e-commerce sites, etc.). We may use this information to better personalize the content you see on our sites. Many websites place cookies on your hard drive. You can choose whether to accept cookies by changing the settings of your browser. Your browser can refuse all cookies, or show you when a cookie is being sent. If you choose not to accept these cookies, your experience at our site and other websites may be diminished and some features may not work as intended.
Third Party Cookies
The use of cookies by third parties is not covered by our privacy statement. We do not have access or control over these cookies. Third parties use session ID cookies to make it easier for you to navigate our site.
Clear Gifs (Web Beacons/Web Bugs)
Our third party tracking partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.
Removing Your Name from our Mailing List
Our website gives you the opportunity to remove your name from our mailing list so that you do not receive any future communications from our company. If you desire to remove your name, you can send us an email at
Updating or Correcting Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may correct or update it by making the change within the "Order Status" link once you've signed into your account or by emailing our Customer Support at 
.
Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.
Contacting Us
If you have comments or questions about our privacy policy, please contact us.
Baby Direct
6344 Vegas Drive
San Jose, CA 95120
800-717-1163
Effective date: 03/01/2010
